Heinz Brazil, Mexico and Chile
Estudio Bingo
prop and art producer
for this job, I was one of the resposibles for selecting the objects using the briefing that the client and the art director gave us. we had a team to research and decide the best options for each scene and then taking care of the objects during the shooting, also cleaning and positioning them in the scene.
my role
for Heinz, number one brand in Ketchups present in more than 200 countries, Bingo Studio produced a campaign that brought real life to the Heinz universe, connecting the brand to its consumers. the produced content was aired globally. for each content we created different sets and support objects like table cloths, napkins and other personalized elements with the logo and their colors, mixing textures and prints.
the project
Estudio Bingo executed every step: from the Creative Direction to the aesthetic conception, set design, photography and editing. in the art team we used Heinz's visual identity to inspire us to enter their universe and talk to their costumers around the world, creating a story behind every scene. for each content we created different sets and support objects like table cloths, napkins and other personalized elements with the logo and their colors, mixing textures and prints, and also all the objects chosen were according to the branding.
credits
general direction: Estúdio Bingo and Soko
creative direction and photography: Eliza Guerra
executive production: Mariana Cezário
base production assistant: Lari Dornas
assistant director: Joana Ziller
photography assistants: Renato Toso, Bia Garbieri, Luiz Bentes, Murilo Stabile, Renato Zimmermann
image treatment: Matheus Barreto (Marreco)
art direction: Mariel Dodd, Carol Resende
lead designer: Juliano Shimizu
prop production: Anna Carolina Camillo, Vitória Mazzoni, Gabi Estefan
art assistants: Luiz Ferreira, Kakau dos Anjos
scenography production and execution: Santiago Liniers
stagehands: Santiago Liniers and Arlindo Trevizam
making of and social media: Amanda Rios
food styling: Julia Bissiato
food styling assistant: Edileuza Silva
main casting: Ana Neri, Andressa Del Nero, Matheus di Iorio
hand casting: Diogo Cherutti, Ana Beatriz, Thaynara Agra, Fabricio Santana, Thiago Zampieri
styling: Maria Cândida
wardrobe assistant: Marcela Lima
beauty: Gabrise Fior
manicure: Marlene Accioly